If you’re considering packaging inserts for your fragile product line or want them for your kits and subscription business, but what exactly are packaging inserts? You’re in the right place. Hang on tight as we discuss the different packaging insert options available for every product type. You’ll also discover various promotional inserts your brand can consider for added engagement and upsell opportunities.
Their primary functions and purposes
Packaging inserts serve multiple essential functions. Firstly, they provide valuable information to the customer. This can include detailed product descriptions, usage instructions, safety warnings, and warranty details. Such information helps the customer understand the product better and use it safely and effectively.
Secondly, they act as a marketing tool. Promotional inserts like coupons, samples, and flyers encourage customers to make additional purchases or try new products. They can also drive traffic to the brand’s website or social media pages.
Furthermore, packaging inserts contribute to brand building. By featuring logos, taglines, and brand stories, they help create a stronger brand identity and foster a connection with the customer.
Types of Packaging Inserts
A. Informational inserts (product details, instructions, warranties)
Informational inserts are indispensable for complex or specialized products. For example, electronic devices often come with detailed instructions on setup and operation. Medical products may have specific dosage and safety guidelines. Warranties provide customers with peace of mind, assuring them of the product’s quality and the manufacturer’s commitment to support.
B. Promotional inserts (coupons, samples, flyers)
Promotional inserts are a powerful way to boost sales. Coupons offer discounts on future purchases, incentivizing customers to come back. Samples give customers a taste of related or new products, potentially expanding their purchasing habits. Flyers can highlight special offers, limited-time promotions, or upcoming product launches.
C. Branding inserts (logos, taglines, brand stories)
Branding inserts help establish an emotional connection with the customer. Logos provide immediate brand recognition. Taglines summarize the brand’s essence in a memorable way. Brand stories humanize the company, sharing its values, history, and mission, making the brand more relatable and trustworthy.
Materials Used for Packaging Inserts
A. Paper and cardstock
Paper and cardstock are the most common materials due to their affordability, printability, and recyclability. They come in various weights and finishes, allowing for a wide range of design options. Glossy or matte coatings can add a professional touch.
B. Plastic
Plastic inserts are durable and waterproof, making them suitable for products that require protection from moisture or damage. They can be transparent, allowing the product to be partially visible.
C. Fabric
Fabric inserts add a luxurious and tactile element. They are often used in high-end or specialty products, providing a unique and memorable unboxing experience.
Design Considerations
A. Size and shape to fit the packaging
The size and shape of the insert should be carefully considered to ensure it fits neatly within the packaging without causing any bulging or interference. It should also be proportionate to the size of the product and the overall packaging aesthetic.
B. Color and graphics for visual appeal
Attractive colors and graphics capture the customer’s attention. The choice of colors should align with the brand’s color palette and the mood or message the insert is intended to convey. High-quality graphics and images enhance the professionalism and credibility of the insert.
C. Readability and accessibility of information
The text on the insert should be clear, legible, and organized. Important information should be prominently displayed, using appropriate font sizes and styles. Headings and subheadings can make the content easier to scan and understand.
Printing Techniques for Packaging Inserts
A. Offset printing
Offset printing offers high-quality, consistent results, especially for large print runs. It is suitable for complex designs with fine details and accurate color reproduction.
B. Digital printing
Digital printing is ideal for short runs and variable data printing. It allows for quick turnaround and customization of each insert.
C. Screen printing
Screen printing is often used for bold, solid colors and simple designs. It is durable and can be used on various materials.
Insert Placement within the Packaging
A. Options for optimal visibility and accessibility
Inserts can be placed on top of the product, within a pocket or compartment, or attached to the inside of the packaging. The placement should ensure that the customer notices the insert easily without having to dig through the contents.
B. Impact on the unboxing experience
A well-placed insert can enhance the unboxing experience, creating a sense of surprise and delight. It can also guide the customer’s interaction with the product and packaging.
Examples of Effective Packaging Inserts
A. Case studies from different industries
In the beauty industry, a skincare brand might include a sample of a new product along with a personalized note thanking the customer for their purchase. In the tech sector, a gadget might come with a detailed quick-start guide and a coupon for accessories.
B. How they contributed to the success of the packaging
These effective inserts increased customer satisfaction, led to repeat purchases, and generated positive word-of-mouth. They also helped the brands stand out in a crowded market.
Conclusion
Packaging firms typically specialize in only a few materials for their custom packaging inserts so you must check if your supplier can produce the type needed for your mailer box, marketing kit, and subscription boxes.
Packaza Packaging can customize box inserts for various products. Cardboard, corrugated, and foam options are available. We don’t make plastic inserts. Contact us for any questions or concerns about your planned box insert so we can help you arrive at a solution that will upgrade your packaging box’s sales potential.
